This is an essay assignment that I did in 8th grade on December 4th, 2007. I wrote about my knowledge of domains and websites at that time.
————————————————————————————————
How to Go Big
big, Big, BIG! These are the words people speak in anticipation of making their site “go big”. When I say site, I mean domain. A domain is the name of the site somebody wishes to own/host. For example, apple.com is a domain name. This name must be bought it in order to own that site and try to make everyone come. How does a site come up first when people search on google? How do people hear of a site? Where are they coming from? Why do certain sites have a higher “google page rank” than others? It starts now.
“Linking” refers to when another person (Owner of another domain) likes a domain/site and wishes to help it out. They go to their database management and puts the site’s link, to help bring traffic to the given site. That is the simplest way of explaining it. Of course, this means there are lots of ways people can “cheat” the system or get away without following the rules for a period of time. A given site can contact the owner of other sites, and tell them that they will do an exchange. “I will link you if you link me”. There are also programs or hacks/exploits that will automatically pretend a site has lots and lots of links from other people. However, google being who they are and how rich they are, they can easily track a site down in a couple months. That site will then be banned permanently from any google access, such as adsense ads, indexing, etc. Thus it is not a very good trade-off, furthermore it is illegal. So, if you wondered why certain sites come up first on google search, this is just one of the many reasons.
Another factor of “going big”, is SEO. This is very similar to Linking, but not quite. SEO stands for Search Engine Optimization. Depending on what type of site is being run, there are different ways of doing and obtaining SEO. I will give an example with the one that I know best: forums. In a forum, people post threads and reply to others’ threads. Generally this leads to content in a forum. Say there is a forum about politics. People will discuss the regular updates from political parties and other related subjects. What SEO does is it saves those threads and posts that people have generated on the forum, and comes back to Link that site with its own content. This is very helpful, because another factor of getting on the first page of google is a site’s content. If there is a forum about politics, it will want to be on the first page when people search “politics” on google. So SEO really is helpful, because it acts like other political sites are linking it. Consequently it looks very good if other political sites that are competing with it, supposedly think it is an excellent site. SEO is a completely legal process, so therefore there is no harm in it.
The final factor that I am going to mention is the actual domain name that is being used. First off, if a person works very hard and does all the steps correctly, there is always a chance to “go big” no matter what the name of his/her domain is. Now, there is a value in every name, depending on several things. Let’s take this example: High School. So you want to make your site about High School very large and popular so as to bring more students in? The number one rule in my book, and many others, is to never get a domain that is “.net” or “.info” etc. The “.com” is of three times as much worth and easier to get a site prodigious. A person would not want to buy a domain that is cokeisgood.com, because that has no relation what-so-ever to High School. Therefore the person should get something more along the lines of at least schools. So it can narrow down to highschool.com. However, as pleasant as that may sound, that is not the best option if a site truly wishes to make it a big site as quick and easiest as possible. The worth of a one letter name (Such as h.com) is of the greatest worth. Sadly, these are no longer obtainable. So that is out of the picture. Two letter domains are of utmost value and the easiest to get a higher page rank, links, etc. (This is of course, not including names such as kill.com or hello.com, which are very valuable because they are very common words). Anyways, the most favorable domain name would be hs.com, which represents High School. A two letter domain, it represents High School, and not to mention over 200 Million people search “hs” on google every day. Unfortunately “hs.com” would cost over 5 Million dollars most likely, so I don’t think many people can afford that. As you can see, there is a trend in my thoughts. This will continue to three letter domains, four, pronounceable, etc. All I can say, is that this is a tricky business, and the chances of getting a perfect domain name are very slim.
Well, that pretty much tops it off, although there are many more factors in this rigorous process and experience. Linking, SEO, and the domain name itself all play a role in determining who is the #1 site according to google. I do hope people can learn something from this, and I wish anybody to think carefully before entering the portal of domains.
Tags: big, domain names, essay, five paragraph, forums, indexing, linking, page rank, seo, website